Varalakshmi Vratham
The Varamahalakshmi vratham is a popular festival that is celebrated in many parts of India. On this day, women wear new clothes and offer prayers for prosperity and good fortune. After the devotion, they visit each other's homes and exchange
Modern Ethnicity
There's something about a saree that makes it so special and timeless. Whether it's the way it drapes around your body or the way it elegantly flows as you walk, there's no denying that a saree is a statement piece. And when it
THE BRIDE’S SQUAD
Getting married and stepping into a new stage of life is a lovely feeling- a mixed bag of excitements- especially for the bride who, following patriarchal customs embraces a different home and a new family. Your bridesmaids should be dressed in a palette
Ethnicity for you
There is an undeniable magnetism associated with Indian ethnic wear. Drawing inspiration from ancient clothing traditions and international styles, our ethnic wear clothing bring you a wide array of stylish ensembles options. Whether you are prepping up for a festive
BLOOM AND SHINE
Elegance is something personified to Women in the world. Women in saris never fail to magnetize attention. Leave people astonished as you walk into any weddings or special occasions. Women never fail to impress when they drape a beautiful sari
March Must-Haves!
Hey there, Knowing that you have received a bunch of invites that are awaiting your presence and you’ve been quite puzzled how to get dolled up for each of those galas and charm around with a pretty pleasing attire that turns the spotlight
Add a Royal Touch to your celebration!
It is a season where we get to celebrate a lot. An array of festivals are ahead and a handful of weddings to charm around, it is this time of the season that one question runs around our mind What
Festive Styles for Pongal
We live in a country where people celebrate a number of traditions and festivals. And one of the famous festivals that are celebrated by the people of South India is Pongal. This festival is based on crop harvesting and includes delightful
X-Mas Jingles
It’s been a long year and in only a few days, we will be entering a brand-new year full of hopes and aspirations. It’s a call for the celebrations and dressing up. Beginning with Christmas, we all love the playful colors of red, white,
Margazhi – The Season of Melodies
The most intrinsic part of the Margazhi festival is the exquisite range of handwoven South Indian Sarees. The intricately knitted pure zari border and the brocade pallu along with the traditional motifs of mangoes, peacocks, or chariots that are strung together making it perfect