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The term ugadi or yugadi is a sanskrit word that denotes the beginning of a new age, the first day of the lunar calendar. Ugadi is the festival that welcomes spring and is prominent in Telugu, Kannada, Kodava, and Tulu communities. It is celebrated with stupendous pomp and show. It is a festival to express gratitude to nature for all her blessings to humankind. This Ugadi, it's time to rekindle your traditional wardrobe and welcome the season of spring with our exclusive

Kalamkari is an ancient hand-painting art that dates back to 3000 years ago. This art is also known as qualamkari. The term kalamkari comes from the Persian language. In Persian "Ghalam" denotes pen and "Kari" denotes craftsmanship. Sultan rulers of Golgonda made this ancient art popular in Andhra Pradesh, India. Kalamkari involves craftsmanship in dyeing, block printing and hand painting the saree. It takes 23 steps to finish a single saree. Pedana a small town in Masulipatnam, is famous for its block-printed

Holi is the harbinger of the spring season, which is celebrated on the full moon day of phalgun month in the Hindu calendar. It is the festival of colors, where people splash colors at each other using pichkari with zeal and thrill. It is the time of the year when families come together to welcome the spring season with offerings to the god. On this auspicious occasion, Pothys launches its new range of printed satin saree collections. The word "satin" originated in the

Adorn your little princess in this modish ethnic wear collection from Pothys. The latest ethnic kids wear ensemble from Pothys features cholis with flowy skirts and gowns with overcoats, that are made of soft fabric. Revamp your cutie-pie's closet with Pothys kids ethnic wear collection. Dive in to discover the latest kids ethnic wear collection from Pothys to add charm and grace to your princess. Dress up your girl in this easy-to-wear blue chiffon gown. It has an argyle pattern all-over the

Stay in style effortlessly with printed designer saree collections from Pothys. This flowy breathable designer sarees are the perfect companion for your work. Drape yourself in budget-friendly printed designer sarees and feel comfy all day long. Pocket-friendly printed designer saree collection from Pothys is the melange of splashy and soft hues. The body of the saree is covered with digital prints and has got zari borders and pallu. Budget-friendly designer saree collection from Pothys has intricate patterns ranging from floral to chevron. Exude ethnic

Kurtis are a staple in every Indian woman's wardrobe. Not only are they comfortable, but they also offer a wide range of styles to choose from, making them the perfect choice for any occasion. The Twara Kurtis collection from Pothys is no exception. These kurtis are designed to cater to the modern woman's fashion needs, making them the perfect combination of tradition and contemporary style. Whether you're dressing for work or a casual outing, the Twara Kurtis collection has something for you.

South Indian weddings are some of the most elaborate and beautiful weddings in the world. From the bright colors to the traditional ceremonies, there is so much to see and experience at a South Indian wedding.  The first thing you'll notice at a South Indian wedding is the colors. Bright colors are everywhere, from the clothes that the guests and bride and groom wear, to the decorations around the venue. It's not uncommon to

Ikat designs are prominent in western Africa and south-east Asian countries since 16th century. The word IKAT originated from the word Mengikat, a Malay-Indonesian word that denotes bind or tie. Ajanta Ellora cave murals are embossed with dancers wearing ikat-patterned clothing. Later this complex weaving craftsmanship evolved in Nalgonda, Pochampalli in Andhra Pradesh. Yarns are dyed to weave intricate geometric patterns. Initially, Ikat designs are woven in black and white. Weavers painstakingly weave complex patterns with dexterity. Pochampalli Ikat sarees were granted with

When it comes to weddings, families come together on an auspicious day to get the Muhurta Pattu for their bewitching bride. Every bride holds fond memories of her wedding trousseau close to her heart. It is time to gift grace and grandeur to your brides. Pothys unfolds its wedding tales with its latest bridal collection. From borderless soft silk sarees to monochrome sarees with copper zari; from lehengas to lace gowns; pick your favorite to go picture-perfect on your big day. Get

Pongal is filled with fervor and zeal; it is also the time of the year where we welcome spring and express our gratitude towards the nature that prospers our lives. On this harvest season express your gratitude to your loved ones with Parampara Silk sarees. Gift them the new arrivals of Parampara Silks from Pothys. Pothys Parampara silks are the blend of traditional weaving and contemporary designs. New arrivals of Pothys Parampara Silk Sarees are woven with pure silk from Arani and Kancheepuram.